After the first month in my new shop, we finally have the signs up at the business park entrance. Small advances seem to be where we are at currently. We also have the overhead door magnets on and the doors labeled.
Inventory is in and we are open for business. Now we just need customers. The “Detail Business” is one of those types of enterprises where you just build slowly and eventually you get where you want to be based on referrals from your customers. The whole key is doing quality work and letting your customers do your advertising. There are people I have known who thought the mass mailing programs and coupons work, but in the end, if you get too big too fast and start slipping in your quality, then you are doomed for failure.
The best thing to remember about “detailing” is that you are a service business. That means people will spend what they feel is appropriate for what they perceive to be quality, but nobody wants to tell their friends they got taken advantage of and the referrals end at that point. Anyway, we ran the Trans Am up to the Volo Auto Museum for their Car Corral, but the weather sucked and turnout was low.
So despite a guy interested in the car, it did not sell. Not yet anyway. Never know if maybe he will still turn up for the vehicle. Well, the good news is I am posting again for the first time in over a month. Now I have to get back to the 1967 model year continuation. It will be coming soon so check back. I thank you all for your patience.
Davey Boy
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