Archive for August, 2011

Is The American Dream Dead ?

August 17, 2011

What a million bucks looks like.

It has always been said that the “American Dream” is to be your own boss and be the owner of a successful business, most likely doing something you love doing.  The old adage of the best way to make a small fortune…. is to start with a big fortune and open your own business… also comes to mind right now.

I would not say the “American Dream” is dead, but I would say it is in intensive care.  The bad news is that it is also under a HMO for its care.  Anyone in business knows that the current economy “sucks”.  Just totally sucks.  I chose to start my own business a few months back and while I am fortunate enough to still be in business after 4 months, it has not gotten any better.  The future looks bleak, but not without a few glimmers of hope.
I have been working in the “Automotive Detailing” field since the early 1980″s.  The first shop I worked for was an established company that I helped expand and grow from a few thousand dollars a year into one of the largest in the Chicago area at the time.  The second was a Marina on the Chain of Lakes that I did their “In-House” detailing for the boats they sold and their Marina customers as well.  I was a one man operation there.  The third was a tunnel car wash in Northbrook, Illinois that needed to be expanded into a full service Detail Center to expand their car wash business.
Each time the result was the same…. grow the business into a good cash flow and then I was shown the door when the owner decided to keep the cash himself.  There is nothing wrong with that, since it was their money on the line and I was well paid each time.
1967 Riviera

When I decided to go back into the Detail Business this time it was for a shop of my own.  Build something for me and my families security.  Of course, my thought was that with the economy down, it would be starting at the bottom with nowhere to go but up.  Nothing I read or saw prepared me for the fact the economy would run along the bottom in basically a “flat-line” for any length of time.  Normally you would expect to see either an upswing or even further dropping.

With my basic “Business model” now broken, it is time to either reinvent the plan or to expand into additional avenues for income.  So it is that now has become what will be either a colossal financial failure….. or a truly genius move on my part.
1976 Eldorado Convertible

Only time will tell which this will be, but as I said at the start…. The American Dream is not dead…. just in intensive care.

davey boy
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