Posts Tagged ‘1972 Ranchero’

Expanding The Hobby and What Needs To Be Done To Save Collector Vehicles As a Business

December 23, 2013

ImageImageAs the photo from the January 2008 Gooding Auction in Arizona depicts, the “Collector Car Hobby” is decidedly an “Old Caucasian Guy Hobby”.  Therein lies the problem.  Whether anyone likes it or not, and despite claims to the “increasing” health of the  hobby of “Collector Vehicles”; there needs to be fresh blood or the “hobby” will eventually die.  That is because the hobbyists are eventually going to die and as every auction has shown the heirs seem to be more interested in “cashing in” than they are in continuing the legacy that was started.

While everyone in the “hobby” dreams of finding that million dollar car that puts them on the map as a collector, most simply collect cars that mean something to them personally.  The Auctions that come every January in Arizona are big draws for buyers as well as the casual fan of the “Old Cars”.  But those over priced multi million dollar Ferrari’s and the like are not helping to draw anyone new into the hobby.  A first time buyer sees the auctions on their Cable ( or Satellite ) Television feed and thinks these are what the “hobby” is all about.  The truth is they amount to very little in actual count.  There are somewhere around 10,000 cars a year that are run through “major” auctions and few draw the million dollars you see on television.

Average prices are closer to the $50,000 mark and even that is a steep price for admission to the hobby for a first time buyer.  I don’t have a solution to the problem of getting new people into the hobby, except to say the way to grow the hobby is to bring in a bigger demographic for your base.  That means “minorities”.  Hispanics, Blacks, Asians, any minority.  The Rappers and “Hip/Hop” artists seem to be into flashy big dollar vehicles that are new and the “Pro Athletes” are as well.  Most Hispanics in my area are into vehicles that cost much less than the $50,000 for an average auction vehicle.  I cannot count the number of $2000 cars I see daily with $3000 worth of rims and tires on them.  Hispanics who are into cars still want “flash” but are on a budget it seems.  The 1972 Ranchero with it’s 351 is a great choice for a vehicle with “Hispanic Appeal”.  There are “Rappers” who are into cars as well.  Snoop Dogg comes to mind with his Bonneville convertible and for athletes we have Reggie Bush with his Shelby Mustang to name 2 off the top of my head, but there is a serious shortage of “Color” in the collector ranks.  And that needs to change.

I would like to partner with someone who belongs to a “minority” to put a new “face” on the hobby and bring this “Collector Car Business” to a whole new level.

davey boy

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